Eileen Gallagher, Intern
Yesterday advocates of same-sex marriage opened a campaign targeted specifically at young people. The rhetoric and marketing skills of the new campaign are brilliant.
The war over marriage is being fought furiously on both sides, but advocates for same-sex marriage use words as their weapon and it seems inhuman to contradict them. For example, Congresswoman Ileana Ros-Lehtinen, a supporter of the new campaign, said:
“We believe in equality of opportunity rather than outcome. Most importantly, we believe that the individual and the family are the central engines in our society… It is about equality for all with no exceptions.”
On the website“Freedom to Marry,” there is a page called “Why Marriage Matters” featuring videos and stories of supporters saying these things:
“We are not here to judge each other. We are here to love each other.”“Marriage is about showing people you’re committed to one person.”“We wanted to get married for the same reason as everyone else, because of love, family, and making that commitment to one another.”
The words they use are beautiful. Everyone believes in equality, love, family, and commitment. These are the roots of American and family values.
The movement catches everyone’s attention by using emotionally charged words, and now they are concentrating their efforts on the right group of people. While the formation of beliefs is a lifetime project, young people, usually from the end of their high school years and into their 20s, are especially forming their opinions and deciding what they believe in. Often children assume the views of their parents, but some do not, and others change their views on specific issues.
Topics such as abortion, contraception, and same-sex marriage hit close to home in these years when many young people are “exploring their sexuality.” Those who are not themselves facing decisions about abortion or contraception certainly know people who are. This is the ideal time to try to persuade someone on these issues, because it is relevant to daily life.
The rhetoric and marketing skills of the new same- sex marriage campaign are brilliant, but their facts are wrong.
Young people are often drawn in by slogans, but they are captured by truth. Social science proves that an intact heterosexual marriage has the best results for children, and also for adults. The Marriage and Religion Research Institute shows, with social science, that there are 162 Reasons to Marry and states, “Marriage is the foundational relationship for all of society. All other relationships in society stem from the father-mother relationship, and these other relationships thrive most if that father-mother relationship is simultaneously a close and a closed husband-wife relationship.”
Hard data cuts through emotionally charged words and shows the truth about marriage. Now it is time for hard data to reach the same young people that the “Freedom to Marry” group is trying to reach.